The Story Arcade at The Story Museum
When The Story Museum in Oxford decided to create The Story Arcade—a brilliant new gallery celebrating video games as a narrative art form—they needed a floor that was perfectly themed,...
Extra 10% off all flooring with offer code DCTUK10. Min. spend £299.
Let’s be honest: choosing a floor is terrifying. You want something that looks like it belongs in a stately home, but you also need it to survive the chaos of real life—muddy boots, spilt tea (a national tragedy), and the dog doing “zoomies” at 3 am.
Enter the Gerflor Creation 30. It’s the Goldilocks of flooring: not too fancy to walk on, not too cheap to look at—it’s just right.
Whether you fancy the rustic charm of wood or the sleek, industrial vibe of stone, this collection has you covered. It uses some very clever printing wizardry (technically called "4D design," but let's just call it magic) to mimic natural materials so perfectly, you might find yourself bending down to touch it.
The best bit? Unlike real wood, it won't creak like a haunted house, and unlike real stone, it won't freeze your toes off in December.
So, if you want a floor that looks a million quid but treats you like a mate, grab the Gerflor Creation 30. Your feet will thank you.
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* Closed-loop recycling.

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✅ We'll fit any project over 100m2.
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