Desso's Cradle to Cradle vision


Desso's Cradle to Cradle vision

As you know, when sourcing our products, we only ever work with manufacturers and suppliers who are ethically-responsible and socially-aware in their approach. In doing so, we can make sure that you're doing your bit for the environment when you're picking out the perfect carpet tiles for your home and offices. With this in mind, I thought you might like to know more about Desso's Cradle to Cradle® mission and unique EcoBase™ backing.

How Cradle to Cradle® was born

In a nut shell, Cradle to Cradle® is like a friendly ninja equipped with the tools needed to tackle three main issues: toxicity in materials, climate change and resource scarcity. It’s all about reconfiguring our behaviour as manufactures and vendors to ensure we’re having a more positive impact on our suffering planet.

The non-profit program prides itself on being a vision, a set of principles, a market proven standard” and the story was born back in 1992 with a pivotal publication. William McDonough and Dr. Michael Braungart put their brains together and came up with the Cradle to Cradle Certified™ Products Program and in 2010 is was scaled up big-style.

Cradle to Cradle® companies must adhere to five must-do criteria and they are as follows…

Material Health - keeping materials as ‘safe’ and risk-free as possible.

Material Reutilisation - being able to feed recyclable products back into the manufacturing process or straight back into the earth itself.

Renewable Energy Use - relying on solar energy to operate. Simples.

Water Stewardship - ensuring that any water going back into local rivers from factories is as a crystal clear as possible and that general water usage is at a responsible level.

Social Responsibility - making sure their staff are a team of happy bunnies :)

Desso are doing their bit

Us humans tend to be an army of greedy guts’ when it comes to taking from the environment but the Cradle to Cradle® program means we can start being a bit kinder to Planet Earth. Many companies are hopping on board the bandwagon and one of the ringleaders is DCTUK BFF, Desso. They’re Cradle to Cradle® Silver Certified, don’t you know.

Becoming a Cradle to Cradle® company is all part of Desso’s marvellous mission to become 100% sustainable by 2020 and Team DCTUK is most definitely rooting for them the whole way. Woo, go Desso! In just a few years time, the brand will be relying completely on renewable energy to produce flooring products that are completely recyclable.

The brand has even created their very own EcoBase™ backing to ensure that the materials they are using to create their popular products are free of toxins. This exclusive backing officially contains a whopping 97% ‘safe’ materials and is available on lots of Desso tiles here at DCTUK.

Go green with Desso

Okay so while I’ve got you, why not check out some of the brands most popular Cradle to Cradle® certified ranges with our customers. You never know, you might even find something stunning and sustainable for your next flooring project too!

You might also be interested in reading more about the ECONYL® Regeneration System, which also focuses on the recycling and reuse of perfectly good raw materials.

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