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Trends

Looking back on The Colour of the Year

Lily Field

How is the Colour of the Year selected?

The process of selecting the Pantone Colour of the Year involves meticulous deliberation and trend analysis. It is the culmination of year-round macro-level color trend forecasting and research conducted by the global team at the Pantone Colour Institute. This research not only informs the Colour of the Year selection but also contributes to the colours included in our trend forecasting products.

Contrary to a common misconception, the decision-making process does not involve gathering colour influencers in a room for a single-day decision. Many team members at the Pantone Colour Institute own design studios, contribute to influential global trend forecasts, work with clients on colour choices for brand identities, and teach colour-related classes. As a result, discussions about the Colour of the Year do not occur in a single isolated meeting but instead form a continuous and ongoing conversation among a group of individuals attuned to colour.

In the selection process, they also take into account the name of the colour, as names have the immediate power to evoke images and emotions. It's crucial for us to ensure that the name of the Pantone Colour of the Year resonates effectively, effortlessly conveying the intended message we aim to communicate.

2023 Colour of the Year: Viva Magenta

Pantone's chosen Colour of the Year, Viva Magenta 18-1750, pulsates with vitality and energy. This hue, rooted in the red spectrum of nature, signals a fresh manifestation of strength. Viva Magenta embodies bravery and fearlessness, presenting itself as a vibrant colour that fosters a jubilant and optimistic celebration, crafting a new narrative.

This year's Colour of the Year emanates power and empowerment. It's an animated red that revels in unadulterated joy, encouraging boundless experimentation and self-expression. This electrifying hue stands out as a bold statement, breaking boundaries and manifesting as a symbol of vitality. PANTONE 18-1750 Viva Magenta welcomes everyone with the same zest for life and rebellious spirit. It's a colour that exudes audacity, wit, and inclusivity.

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2022 Colour of the Year: Very Peri

Radiating a carefree confidence and a bold curiosity that enlivens our creative spirit, the inquisitive and captivating PANTONE 17-3938 Very Peri encourages us to embrace the transformed landscape of possibilities, guiding us towards a new vision as we rewrite the script of our lives. Reviving appreciation for some of the qualities associated with blue while infusing a contemporary perspective that resonates with the present, PANTONE 17-3938 Very Peri illuminates the future in a fresh light.

PANTONE 17-3938 Very Peri symbolizes the post-lockdown global spirit and the ongoing transition we are experiencing. As we emerged from a period of profound isolation, our perceptions and standards have evolved, and the convergence of our physical and digital lives have taken on new dimensions.

Digital design enables us to push the boundaries of reality, unlocking access to a dynamic virtual realm where we can explore and create novel color possibilities. With trends in gaming, the growing popularity of the metaverse, and the flourishing artistic community in the digital sphere, PANTONE 17-3938 Very Peri exemplifies the fusion of modern life, illustrating how colour trends in the digital realm are manifesting in the physical world and vice versa.

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Get Inspired!

Liking the look of these colours? Feel like keeping the past alive? Want to set your own trends? Well you have come to the right place. We know letting go of the past can be hard but it doesn't have to be! We not only offer carpet tiles that will match your faveourite colour of the year... Yes even before 2022, we can offer pre-made designs in a box too.

Check out our Red and Burgundy Carpet tiles to keep your flooring bright and fresh or check out our Purple and Pink Carpet tiles to keep it chic and mysterious! And if you aren't fussed on these babies then get your butt over to our Design page and shop premade designs, destined to tickle ya fancy. 

If you order before the end of January, you can get up to 50% off all of our design boxes!!!

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